Purps-Pardigol cites specific examples that arose from an inner drive and uses them to show what is possible. These are not ultra-hip companies (Granini!) or famous visionaries à la Jobs and Musk - just normal people who trusted their talent and, above all, their employees and wanted to change something. It always starts with leadership: it must have the desire for change, it must be mindful and vigilant and have trust - relinquish control! Trust, purpose and appreciation are the key elements.
